‘It’s very culty’: the weird billion-dollar downfall of trend firm LuLaRoe | Documentary

11 min 4 dys

Roberta Blevins first heard concerning the leggings within the fall of 2015, in a put up by a fellow member of a motherhood-themed Fb group. They have been loudly patterned, buttery smooth, fascinating – clothes practical for chasing round younger kids, accommodating of fixing our bodies post-birth, and cute sufficient to be socially acceptable outdoors the house. The girl who marketed the leggings mentioned she purchased them wholesale from an organization known as LuLaRoe, and bought them for double the worth.

Blevins was intrigued. She was fighting the alienation of younger motherhood and seeking to complement her household’s revenue,

Read More Fashion