Transilvania European Food Store owner Dorina Holban doesn’t mind going in the red for her customers, especially if it means it’ll bring a “sparkle in their eyes.”
There are no vampires lurking inside this market. But there isa vast spread of spices, dairy products and salami from the Balkans, a region of eastern Europe. The biggest hits are products that customers remember from their childhood, said Holban, who came to the United States from Romania more than two decades ago and has lived in the Coachella Valley for 10 years.
There’s Smoki, which is a puffed peanut snack,