Ahold Delhaize USA subsidiary Guiding Stars has unveiled a new look for its product nutrition-labeling system designed to aid consumers.
Launched this week, the rebrand includes a new logo and updated star icons that make finding better-for-you products easier, Portland, Maine-based Guiding Stars said. In the center of the logo is a compass that represents the direction Guiding Stars gives as well as an apple representing nutrition. Together, the new symbols reflect a positive approach to communicating nutrition guidance, reinforced by gold stars, according to the company.
In addition, the star icons