Tag: Stars

Guiding Stars Launches New Look to Make Finding Nutritious Options Easier for Consumers Online and in StoresGuiding Stars Launches New Look to Make Finding Nutritious Options Easier for Consumers Online and in Stores

PORTLAND, Maine, June 09, 2021 (GLOBE NEWSWIRE) — Guiding Stars, a leading nutrition guidance program used by several leading East Coast grocery retailers and other organizations throughout North America, announced today the launch of a fresh new look that will make finding nutritious choices even simpler for consumers online and in stores.

“As we’re emerging from the pandemic, consumers are more interested in health and nutrition then ever as they care for themselves and their families and manage health conditions, as well as look to boost their immune systems,” said Julie Greene, director of Guiding Stars. “As the focus

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Guiding Stars refreshes look of nutrition labeling systemGuiding Stars refreshes look of nutrition labeling system

Ahold Delhaize USA subsidiary Guiding Stars has unveiled a new look for its product nutrition-labeling system designed to aid consumers.

Launched this week, the rebrand includes a new logo and updated star icons that make finding better-for-you products easier, Portland, Maine-based Guiding Stars said. In the center of the logo is a compass that represents the direction Guiding Stars gives as well as an apple representing nutrition. Together, the new symbols reflect a positive approach to communicating nutrition guidance, reinforced by gold stars, according to the company.

In addition, the star icons

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